![]() ![]() To start, your app must stand out among the millions of other apps on the Google Play Store and iOS App Store.Īpp store optimization, i.e., investing in early marketing funnel activities like app story copy and advertising, can help raise awareness around who you are, what you do, and where to find you. While every user's journey may differ, most apps share these common stages in their user journey: 1. In contrast, a trial version of a photo editing app might focus on engaging users so they buy a full version or subscription. For example, the user journey for an ad-supported free game might focus on engaging users in the game to show them ads. The stages can vary depending on your app’s purpose and monetization goals. It’s crucial for users to feel engaged and positive about your app at every touchpoint so they continue to the next stage of their journey. You need to know if your UX design and messaging encourage them to stay engaged with your app or if some element of the user experience frustrates them. User engagement depends on what users think and feel as they encounter each step in the user journey. With this information in mind, you can then increase the chance they will download your app to meet their needs. That means you need to understand the problem driving their need, how they feel, and how they learn about your app as a solution. The tricky part about mastering the mobile app user journey is that if you want people to download and engage with your app, you need to know what they need before realizing they need to do something. ![]() The five stages of the mobile app user journey
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